Nineties techno hero Aphrohead announces his ‘Resurrection’ with an innovative new album for Crosstown Rebels. A welcome return for a stunning album courtesy of Felix Da Housecat techni moniker: Aphrohead.
A musical eccentric, prolific US DJ and producer Felix Stallings AKA Aphrohead / Felix Da Housecat has never been afraid to take risks and break new ground, consistently captivating the electronic music field for over two decades. He first burst onto the club scene in 1993 as Aphrohead with the timeless classic ‘In Thee Dark We Live’ which was licensed countless times and is benchmarked as one of the greatest techno records of all time. The first half of the album, with track ‘Resurrection’, ‘Klymaxx’ and ‘Come to Me’ is an escort to higher plains pleasing fans of Daft Punk and Giorgio Moroder Before the previously released single ‘Let’s Prance’ brings it’s futuristic tremors shifting the album into a new gear. The second part of the album brings a long-anticipated eruption, starting with the sinister sneer of ‘Elevator’ and the bohemian cries of ‘Grown Man Cry’, soon to be released on Crosstown Rebels as a single this autumn.
Aphrohead created a precedent in 90's techno on halcyon labels Bush, Global Cuts, Power Music, Thee Black Label & Radical Fear. His Felix Da Housecat alias went on to form the epicentre of the electro-clash scene and it was through this alias his friendship began with Crosstown Rebels pioneer Damian Lazarus, then at City Rockers. This Resurrection album is a welcome return to form.
03. Come to ME
04. Let's PRANCE
05. Elevator (I'll Take The Stairs)
06. Grown Man Cryy
07. 1KING 1QUEEN
09. Front to Backk
10. Sashe Sashe Sashe
KEY SELLING POINTS
Extensive PR campaign by Maouris is in the UK, HIM Media in France, Braun PR in Germany and Infamous in the US. Press features expected and covers expected on in key dance & music magazines and websites.
Extensive social media campaign by industry heavyweights K7 & NGE Digital
Worldwide Radio. UK Radio Campaign by Leo Greenslade.
Club and DJ campaign by Exclusive PR
Viral short film for Slices / Fact to promote the album currently being filmed, seeding campaign beginning shortly.
All gig and flyers tagged. Crosstown based shows planned in support of the album
E-Flyers and mailouts to Felix Da Housecat, Damian Lazarus, Crosstown Rebels,
X-mix and No Shame databases
Crown Man Cryy to be released this October with full Radio / Press / Online / Video Campaign around the single.
Strategically focused on line and banner ads with Resident Advisor, FACT, Data Tramsmission, Pulse etc . Sponsored press ads in all high impact areas.
Competitions and giveaways around the release of the album. Available from 18.09.2015