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Groove Attack magazine (RSS)
Friday, May 09 2014 | 18:29
Image: 1587912 RECORDSTORE DAY PARTICIPATING SHOPS ONLY! - After a seven year hibernation, Blood & Fire relaunch with this limited edition 12" Record Store Day only pressing of Gregory Isaacs's 1977 roots classic 'Mr Know It All'. Recorded at the legendary Channel One studio and expertly produced by Ossie Hibbert. 'Mr. Know It All' captures The Revolutionaries at their creative peak showcased in full effect on the devastating Sly Dunbar propelled 'War Of The Stars' dub.

Tracklisting:
Side A
Gregory Isaacs - Mr. Know It All
Side B
Ossie Hibbert & The Revolutionaries - War Of The Stars

UK MARKETING:

RETAIL
Free Slipmatt & Greensleeves promotional items with every purchase at with selected stores (Until Stocks Last).
DJ Set by Daddy Ernie in key London record store (TBC)

PRINT
¼ Page Ad in Record Collector & Wired magazines highlighting releases & activity on social media

SOCIAL MEDIA
Campaign via all our social media accounts (Twitter, Facebook, Instagram, YouTube & BBM Channels) Available from 19.04.2014
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