Monday, Jan 06 2014 | 12:28
Image: 1586227 Keen eyed aficionado's may spot the homage to Mel Cheron's classic US label West End Records here. But while their motto may have been 'Where The Sun Sets & The Stars Rise' Bitter End Records embarks on a distinctly more 21st century path to dancefloor salvation...

Taking cover behind that fluorescent pink sleeve are a loose collective of artists offering up an empowering glimpse of decadent, strobe-lit abandon in the face of our corporate dominated existence.

'Take It All Away' is a falsetto driven hymn, laid over a sonic powerhouse that recalls David Joseph and Blaze, but powered by Fukushima levels of nuclear instability & crooked sonics.

'Happiness' on the flip is the kind of Loose Joint that could only ever emanate from the mixed up crucible of sweaty UK basements. Unhinged, futuristic business, that still recalls the sharpest cuts from the past 30 years of black dance music. 'Patti Bell' wraps things up perfectly, coming on like Dance Mania vs Sheffield bleep in a pitch black cellar

The Bitter End is much sweeter than they've led you to believe!


B2. PATTI BELL Available from 20.12.2013
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