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Groove Attack magazine (RSS)
Thursday, Oct 10 2013 | 21:30
Image: 1583999 In cooperation with the professional skateboarder John Cardiel & the Vans manufacturer VP presents ten exclusive tracks featuring top artists from the US (i.e. Bad Brains, SOJA, Rebelution), from EU (Alborosie, Gentleman) and JA vocalists (Busy Signal, Etana, Tarrus Riley, Inner Circle and many more). 'Dub Rockers' is the new compilation series with remixes and new combination tunes that highlight the common ground between the scenes tapping into the live club and concert scene where alternative rock and reggae genres have blended into a unique sound and (life) style.

- Ten exclusive tracks by worldwide renown artists from US, Europa and Jamaica
- Vans is the United States-based manufacturer of sneakers, skateboarding shoes, BMX shoes, snowboarding boots
- Vans' spokesperson John Cardiel has created a series of mix tapes that will carry the Dub Rocker’s brand into the world of extreme sports.
- Additional branding and promotional support from Vans will be centered on their web site www.offthewall

"The album celebrates the lasting impact and evolving sound of reggae music in the 21st century" - Rolling Stone USA

Wikipedia
http://en.wikipedia.org/wiki/Vans
http://en.wikipedia.org/wiki/John_Cardiel
House Of Vans, Berlin - Interview:
http://www.youtube.com/watch?v=szKCXsM8cWo

Tracklisting:
Side A
1. No Cocaine (Remix) – Slightly Stoopid & Inner Circle featuring Capleton
2. Change – Natty featuring Alborosie & Busy Signal
3. Ragga Dub (Perro Bravo Remix) – Bad Brains featuring Angelo Moore (Fishbone)
4. The Gold (Dubmatix Double Dutch Remix) – John Brown’s Body featuring Peetah Morgan
5. Only Man In The World – Anuhea featuring Tarrus Riley
Side B
1. Complicated Girl – Aggrolites featuring Etana
2. Java (Prince Polo Remix) – Augustus Pablo & Tommy McCook
3. Ganja Smugglin – The Expendables featuring Eek-A-Mouse
4. So High – Rebelution featuring I Wayne
5. I Tried – SOJA featuring Gentleman & Tamika

UK MARKETING

PRESS
Ads in :
Songlines: 1 page group advert (August/September – WOMAD special issue)                
Record Collector: ½ page group advert (August)
Music Week: Digital Talent Showcase (one track featured on website…) (August 26th)
WEB
Soul Culture.co.uk : web banner campaign (starting August 26th)                                 
United Reggae : web banner campaign (starting August 26th)
PROMOTION
PRESS
Reviews in :
Songlines                   
Echoes
Record Collector
The Wire                     
Music Week                            
+ Rock Press targeted
RADIO:
Single : Anuhea & Tarrus Riley Only Man In The World. Audio blasted + video out (http://youtu.be/iiDlHrgXdu4) (50 000 views)
BBC Radio 1 (UK) via Seanie
BBC 1Xtra (UK) via David Rodigan & Robbo Ranx
Choice FM (UK) via Natty B & Daddy Ernie
Specific programs on local BBC (BBC Radio London + 3 Counties, Leicester, Manchester, Nottingham)      
+ Airplay of the single sustained on pirates & community stations (Vibes FM, Roots FM, Unique FM, Colourful Radio, Mystic Radio, SLR Tottenham, BCFM Bristol, Peace FM Manchester, Skyline Birmingham, New Style Radio Birmingham…)
ONLINE
United Reggae            
Soul Culture.co.uk

Available from 20.09.2013
Sitelogo_small
Distribution
B2B
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