Please install a newer Version of Adobe™ Flash™-Player to listen to soundclips

Features·Magazine

Tagged with: , ,

Recent posts

Trailerpark
Oct 16, 2017
Miami Yacine
Oct 09, 2017
Weekend
Oct 02, 2017
Montez
Sep 25, 2017
KALIM
Sep 20, 2017
Cro
Sep 04, 2017
See all entries

Search the magazine

Subscribe to our feed

Groove Attack magazine (RSS)
Thursday, Jan 27 2011 | 17:38 Buy this now at GoodToGo (B2B)

Once in a great while, the world is afforded with a powerful, soulful and unique voice of the people. The ever-so-talented songstress Etana “The Strong One” has emerged as this entity, representing one of reggae music’s newest faces. Boasting a flawless soul-soaked voice, in just a few years, Etana has captivated and inspired legions of die hard fans. In addition to wooing listeners with her rich honey-laced vocals, Etana also proudly dons the hat of songwriter. The singer has boldly struck a chord with the masses, winning the hearts of the people one song at a time.

Etana’s craft of developing reggae music masterpieces spans beyond just a means of entertainment. Consistently, Etana addresses pressing issues in her music. And just like the “The Strong One” translation of her name, Etana’s messages are a force to be reckoned with. Crooning of oppression and injustices against all people, Etana never fails to motivate and inspire her audience. Although Etana’s music is often billed as “roots reggae,” her style undeniably transcends music genre and is also infused with hints of jazz and R&B.

Born Shauna McKenzie in August Town, Jamaica, Etana shined as the only girl amongst a mostly male family. From early on, Etana thrived for making music. Attending school in Jamaica until roughly 1992 and moving to Florida, education was always of great importance to the songstress. While attending college to pursue a Nursing Degree, “The Strong One’s” passion for music peaked. She was especially interested in an innovative blend of music genre that she grew up on. Etana credits a wealth of artists for influencing her love of music, ranging from Reggae stars Bob Marley, Marcia Griffiths and Sizzla Kalongi to R&B crooners like Whitney Houston, Lauren Hill and Jill Scott, among others.

Before her solo debut, Etana took on many gigs. She landed a slot in the girl group “GIFT,” which was a brainchild of Universal Records. As fate had it, Etana did not enjoy dressing in provocative attire to fit the direction of the “GIFT” or better yet every girl group in the new millenium. And because of this, after putting in a little time, Etana walked away from music completely and returned to Jamaica to open a business.

But music was still Etana’s calling, she landed a stint as a backup singer for Richie Spice in 2005, after mesmerizing the 5th Element crew with her explosive explosive vocals. However, what started as providing background vocals to Richie Spice on a single show in Los Angeles, propelled Etana with an opportunity that resulted in a year of performing with the artist for one steady year. As things progressed, every time Etana looked up, a ticket to travel with Spice awaited her.

Etana thoroughly enjoyed her time on tour with Richie Spice. “I really loved the energy of Richie and the band,” says Etana. Fatefully, Etana started to create a buzz as a background vocalist – so much that 5th Element management encouraged Etana to make a solo record. It took a while but eventually Etana recorded two songs: “Time” and “Wrong Address.”

Etana’s quest as a solo artist crafting positive music was fueled by a young girl who recited lyrics from one of her more racy songs. Embarrassed by this, Etana firmly believed that she could utilize her energy to create music to uplift, educate and strengthen. From that point on, Etana embarked on her journey as a solo artist – determined to make music her way. Since then she has never looked back.

“I always knew that a solo career was in my future,” says Etana when reflecting on her path. “I needed to deliver music that was straight from the heart, straight from the soul and straight from the people.”

“Wrong Address” was the song that formally introduced Etana to the massive in 2006. That year, the groundbreaking single thrust Etana into the radar of the dancehall reggae music arena. “Wrong Address,” a thought-evoking and spirited single, brought a riveting fusion of jazz and reggae to the airwaves. The song received an overwhelming reception from reggae music fans – resulting in heavy radio rotation in Jamaica and through out the Caribbean. Notably, “Wrong Address” peaked at #1 on a number of reggae music charts.

Basking in the success of this first single, Etana delivered another major hit, “Roots.” The powerful hook “You can’t water down and dilute” catapulted “Roots” to instant popularity. Truly, “Roots” became an anthem among reggae music fans. With impeccable influences of African music, foundation reggae and eloquent Jamaican patois, Etana had another gem on her hands. The videos for these first singles were also received well. Etana continued to exceed expectations with her music releases. Songs like “Warrior Love,” “I am Not Afraid,” “Blessings” (feat. Alborosie), “Free” and countless others are just a snippet of Etana’s catalogue, which has steadily strengthened her position in reggae music.

Driven for success, Etana took pride in delivering groundbreaking reggae music. Her musical efforts were centralized on her 2008 smash debut album “The Strong One” on VP Records. With loads of dynamic music, fans and critics adored “The Strong One” so much that the album and Etana took home numerous coveted awards over the past couple of years. In 2009 alone, Etana copped the “Album of the Year” award at the International Reggae and World Music Awards (IRAWMA) in New York for her debut effort and at the Excellence in Music and Entertainment Awards (EME), among numerous other accolades.

Etana has been afforded with extensive visibility in 2009, performing in locales throughout the world, including an impressive performance at the Johannesburg 2009 Arts Alive Festival in Johannesburg, South Africa. Notably, for this performance, the soulful songstress was handpicked by the governments of Jamaica and South Africa. Other milestones include unforgettable sets at several high profile music festivals like Reggae Sumfest, Irie Jamboree and the Soul Beach Music Festival in Aruba – where Etana shared the stage with the likes of Jamie Foxx, Common and Robin Thicke. Clearly, this performance exposed Etana’s music to a diverse audience.

Etana’s latest single “August Town” is being heralded by fans as a great, thought provoking song. Like many of Etana’s efforts, “August Town” tells of a real-life, recent situation that occurred in her community. “August Tow” will be featured on her new album set to be launched in February 2011. Other tracks confirmed for her highly anticipated sophomore effort include “Free” and “Happy Heart.” Presently all three tracks are concurrently burning up the airwaves and music charts. One can expect great things from Etana with her new album set to launch later this year. Her world tour kicks off late October. The tour starts in Europe as her exclusive agent for that territory, Pride music international merges forces with her existing management team. Her team consists of renowned music events promoter Junior “Heavy-D” Fraser, Connect PR in addition to Free Mind Music. Etana desires to formalize her youth involvement in the future with a youth-driven foundation centered on the themes of education and empowerment.

www.myspace.com/etanastrongone

Tracklisting:

01. Free
02. Mocking Bird
03. People Talk
04. Heart Broken
05. I Know You Love Me
06. I Got You
07. Happy Heart
08. My Name Is
09. Moving On
10. War
11. Retribution
12. August Town
13. Venting
14. Day By Day

The album EtanaFree Expressions” (VP) is going to be released February 11, 2011.

Sitelogo_small
Distribution
B2B
Need assistance?

+49 (0) 221 99075 0 phone
+49 (0) 221 99075 990 fax
Contact form

Office hours
Mon–Thu 10h–18h GMT+1
Fri 10h–17h GMT+1

Copyright © 2017 Groove Attack GmbH, Mathias-Brüggen-Str. 85, D-50829 Cologne, Germany
Imprint / Impressum / Disclaimer · Privacy Policy / Datenschutzerklärung