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Monday, Mar 01 2010 | 15:07 Buy this now at GoodToGo (B2B)

Kidz In The Hall have matured in their music to discover who they truly are as artists. Having the opportunity to reflect on their body of work and analyze both their strengths and weaknesses has enabled the group to redefine their goals and aspirations and at the same time expose what the music industry can do to those closely involved with it.

Kidz In The Hall are embarking on their next journey into the “Land Of Make Believe”. Naledge, MC of Kidz In The Hall: “The moment we have worked for has come to a crossroad. We strive for success in this music industry, but we have never taken time to look ourselves in the mirror and analyze what this industry has made us. As a lyricist, I used this album to serve as a soundtrack to my aspirations and to my downfalls, but also as a chance to evaluate who I am as a man compared to whom I envisioned myself to be.”

Examining the current climate of our world today, “Land Of Make Believe”, is a timely reminder for us all to take a step back and analyze how we can strive to be better and achieve more. Double-O highlights this further by saying that “The Land Of Make Believe is different things for different people. For us it is the space between where we are now as artists and where we feel we should be. It’s the idea that until you actually get to your destination or goal you have to act like you are already there.”

The first single from the album, “Flicki”, currently available at iTunes worldwide, is a prime example of dichotomy of imagination and reality. The title is a colloquial Chicago term. Naledge explains “Flickin” as the the idea that at any point in time something is photo-ready or picturesque: “When I was younger it was used to describe a person’s car, shoes, haircut, or outfit. Any material possession with physical beauty.” “Confidence is key”, Double-O adds, “the song should make you feel good when you look in the mirror regardless of what you have on.”

Kidz In The Hall have recently unveiled the second single, “Jukebox” featuring MC Lyte. The video, directed by BB GUN, will be impacting networks in March. The group had the opportunity to perform the track and other key songs in front of MTV USA’s entire staff.

In 2008 Kidz In The Hall released their critically acclaimed album “The In Crowd” which propelled them into the limelight with key tracks like “Driving Down The Block” and “Love Hangover” featuring Estelle. Kidz In The Hall went on to land licensing deals with their music featured in EA Sports ‘Madden 09’, Rockstar Games ‘Midnight Club LA’, Activision’s ‘Pimp My Ride 2’ and EA Sports upcoming game ‘NBA LIVE 2010’.

The group remained active touring North America and Europe, performing with the likes of Method Man & Redman, Gym Class Heroes, Atmosphere, The Clipse, MURS, and as a part of ‘Rock The Bells’ and ‘Paid Dues’ tours. It was this heavy activity that caught the attention of Reebok who enlisted Kidz In The Hall to be the first group representing their global ‘Reebok Classics’ campaign. For this Kidz In The Hall remixed Special Ed’s “I Got It Made”, filmed a video for the track, and were featured in over 500 Footlocker stores.

Kidz In The Hall are excited for the world to hear their new project. Double-O proclaims, “since we were backpackers on the first album and hipsters on the second … I am interested to see what they’ll call us on this album … how about just dope artists?!”


01. Intro
02. Traffic
03. Flickin’
04. Out To Lunch feat. The Kid Daytona
05. Bougie Girls feat. Russoul
06. Jukebox feat. MC Lyte
07. L_O_V_E
08. Will II Win feat. Marsha Ambrosius
09. Take Over The World feat. Just Blaze & Colin Munroe
10. Fresh Academy feat. Chip Tha Ripper & Donnis
11. Simple Life frat. Amanda Diva
12. Running feat. Tim William
13. Do It All Again
14. I Am (Reprise)
15. Rise & Shine feat. Russoul

The album Kidz In The HallLand Of Make Believe” (Duck Down) is going to be released March 5, 2010.

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