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Monday, Sep 14 2009 | 11:55 Buy this now at GoodToGo (B2B)

6025Mayer Hawthorne grew up in Ann Arbor, Michigan, just outside Detroit, and vividly remembers, as a child, driving with his father and tuning the car radio in to the rich soul and jazz history the region provided. “Most of the best music ever made came out of Detroit”, claims the singer, producer, and multi-instrumentalist. He may count Isaac Hayes, Leroy Hutson, Mike Terry and Barry White among his influences, but he draws the most inspiration from the music of Smokey Robinson, Curtis Mayfield, and the legendary songwriting and production trio of Lamont Dozier, Brian Holland, and Eddie Holland Jr.

The ‘retro’ tag is added to almost any contemporary work that sounds like it was originally recorded between 1966 and 1974, and Hawthorne, among the newest contributors to the genre, is aware of how trends come and go. After being introduced to Stones Throw label head Peanut Butter Wolf by mutual friend Noelle Scaggs of The Rebirth, even his current boss was skeptical. “He showed me two songs and I didn’t understand what I was listening to”, Wolf recalled, “I asked him if they were old songs that he did re-edits of – I couldn’t believe they were new songs and that he played all the instruments.”

After meeting in person, it was even harder for Wolf to believe that Hawthorne was also the lead vocalist. Few expect such heartfelt sentiment to come from a 29-year-old white kid from Ann Arbor, but he caught the ear of the family at Stones Throw as well as of BBC Radio 1 host Gilles Peterson and producer/DJ Mark Ronson. Expectations are high for the admitted vinyl junkie who never planned on taking his crooning public. Hawthorne’s hanging-by-a-string falsetto and breakbeat production on his first recorded effort, the tender “Just Ain’t Gonna Work Out”, are simultaneously Smokey and J Dilla – equal parts “The Tracks Of My Tears” and “Fall In Love”. “It’s soul”, he explains, “but it’s new”.

Hawthorne has produced and played instruments for much of his life, but never intended to become a singer. He isn’t formally trained, and never sang in the church choir or in any of the bands he was in before founding current accompaniment The County. But here he is, the new school soul sensation who has taken the Motown assembly-line production model and eliminated nearly every element but himself and a few hired hands. “I think Mayer is the only artist in the history of the label that I’ve signed after hearing only two songs”, says Peanut Butter Wolf. “Sometimes, you just know it’s the right thing to do.”

And for those willing to believe anything is possible, be grateful to have Mayer Hawthorne on the scene. It’s not just throwback music anymore – this revival is all about progression.

“Ever heard Mayer Hawthorne? No? Well, let’s fix that.” Justin Timberlake

“One of the biggest records of 2009!” Gilles Peterson

“I have no idea what this is, old or new, but it’s fucking good” Mark Ronson

“I think this is my new favorite song of all time (Just Ain’t Gonna Work Out)” Jason Bently

www.myspace.com/mayerhawthorne

Tracklisting:

01. Prelude
02. A Strange Arrangement
03. Just Ain’t Gonna Work Out
04. Maybe So, Maybe No
05. Your Easy Lovin’ Ain’t Pleasin’ Nothin’
06. I Wish It Would Rain
07. Make Her Mine
08. One Track Mind
09. The Ills
10. Shiny & New
11. Let Me Know
12. Green Eyed Love

The album Mayer HawthorneA Strange Arrangement” (Stones Throw) has been released September 11, 2009.

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